Taylor Swift Joins The Voice in Key Adviser Role
It’s official: Taylor Swift is coming to The Voice. The “Shake It Off” singer and mama to cat Olivia Benson will appear as a “key adviser” to all the coaches this season. NBC officially announced Swift’s role today.
Swift will work with all four coaches—Adam Levine, Blake Shelton, Pharrell Williamsand Gwen Stefani—and serve as the sole mentor for all of the contestants on the various teams. The Grammy winner will make her first appearance on Monday, Oct. 27, the same day her new album, “1989,” drops. Swift will appear again on Oct. 28and on Nov. 3 as the Knockout Rounds come to a close.
During her time on the series, Swift advised the performers on vocal technique, stage presence and the importance of “tailoring songs to fit their personalities and strengths,” NBC said in a release. During the Knockout Round each coach can steal one or more artists from their rivals. Following the Knockout Round, the contestants still standing will move on to Playoff Round.
Now in its seventh season, The Voice has averaged a 4.0 rating in the 18-49 demographic and 13.2 million viewers in live plus same day ratings.
Swift’s fifth album already has produced a No. 1 single, “Shake It Off.” She’s the youngest recipient of a Grammy for Album of the Year and is the best-selling digital music artist of all time. When Swift isn’t advising The Voice and topping the charts, she’s busy breaking the Internet by wearing shirts inspired by Tumblr and naming her cat Olivia Benson after the Law & Order: SVU character.
The Voice airs Mondays and Tuesdays at 8 p.m. on NBC.
(E! and NBC are both part of the NBCUniversal family.)